Champagne in 2025: Time to Buy, or Time to Wait?

The fine wine market has faced turbulence in 2025, but Champagne remains one of its most intriguing stories. Often seen as a drink-now indulgence rather than a long-term investment, the category has been quietly building credibility as both a collectible and a resilient asset.

Liv-ex data shows that while the Champagne 50 Index has slipped below its medium-term trendline, it remains well above 2020 lows. Strong trade volumes, reduced volatility, and signs of consolidation suggest that Champagne may have reached a floor — making this a moment worth watching.

The State of the Market

• Trading activity remains strong – Unlike some struggling Bordeaux indices, Champagne trade volumes have held up, signaling healthy demand.

• Grand Marques resilience – Bottlings such as Bollinger La Grande Année and Krug Vintage are showing signs of stabilisation on long-term trendlines.

• Grower strength – Names like Egly-Ouriet, Bérèche, and Jacquesson boast some of the healthiest bid-to-offer ratios in the region, though lower trade volumes limit their liquidity.

• Salon in the spotlight – With a bid-to-offer ratio of 0.48 and steady demand, Salon represents a particularly interesting opportunity. Vintage 2007 is already showing signs of recovery, while 2006 and 1996 are consolidating after steep declines in 2023.

What This Means for Collectors

For those seeking stability, Champagne now offers:

• Scarcity with liquidity – Scarce labels like Salon and Krug retain active trade levels, keeping spreads tight.

• Brand strength – Super Tuscans have proven that brand recognition supports prices; Champagne’s Grand Marques carry the same cachet.

• Climate uncertainty – Rising concerns about Champagne’s ability to maintain its signature style in the face of climate change add an extra layer of urgency to secure great vintages now.

Rue Pinard’s Perspective

At Rue Pinard, we see Champagne as more than celebration. It is one of the most dynamic categories in today’s market, combining immediate pleasure with genuine investment potential. Our access to Liv-ex’s £140m pool of bids and offers across 20,000 wines allows clients to act decisively, whether securing cases of Bollinger, diversifying into grower Champagnes, or positioning portfolios with Salon’s rare vintages.

In uncertain times, Champagne shows resilience — not just in the glass, but in the market. For collectors and restaurants alike, the coming months may represent a window to buy with confidence.